What are the main compliance challenges faced by global food brands in packaging?

Global food brands face several compliance challenges in packaging, primarily related to varying regulations across different markets. One of the main challenges is ensuring that packaging meets the specific labeling and ingredient disclosure requirements set by regulatory bodies in each country. For instance, the European Union, United States, and India all have distinct regulations regarding allergen labeling, nutritional information, and health claims. This means that food brands must continuously update and adapt their packaging artwork to comply with local rules, which can be time-consuming and complex.

Another challenge is managing the approval process for packaging artwork, especially when regulations around food safety and claims are constantly evolving. Brands need to ensure their packaging meets both safety standards and advertising guidelines to avoid misleading claims. Additionally, the increasing emphasis on sustainability and eco-friendly packaging adds another layer of complexity. Brands must navigate regulatory frameworks related to the recyclability of materials and environmental claims, ensuring that their packaging complies with local eco-friendly standards while avoiding misleading or unsupported environmental claims.