From Concept to Market: Enhancing ROI Through Efficient Artwork Management

In the competitive world of consumer goods, the impact of product packaging on consumer appeal and brand identity is immense. Yet, the journey of managing these vital packaging artworks is fraught with complexities. Challenges such as errors, recalls, and market delays are common, often undermining a company’s financial and brand standing.  Fortunately, the landscape of artwork management is undergoing a dramatic transformation with the advent of advanced artwork management systems.

These solutions offer a comprehensive approach to streamlining the entire packaging artwork lifecycle, ensuring efficiency, accuracy, and brand consistency. This blog explores the story of how ManageArtworks has significantly boosted the ROI for a major player in the CPG industry.  

The Challenge faced by the client

Our client, a leading CPG company, was struggling with a manual and inefficient packaging artwork process. Relying heavily on emails and spreadsheets for communication and management, led to a series of issues:

• Frequent Errors: Manual processes inherently increase the risk of errors, such as typos or inconsistencies in the packaging copy. These errors often necessitated multiple artwork revisions, causing significant delays.

• Slow Approvals: The traditional email-based approval process was cumbersome and time-consuming. Lack of clear visibility and accountability at each stage further hampered efficiency.

• Iteration Bottlenecks: The absence of proper proofing tools led to an excessive number of artwork iterations due to difficulties in tracking revisions and facilitating collaboration.

• Inconsistent Brand Identity: Without a centralized repository for approved artwork, there was a risk of using outdated or incorrect versions, jeopardizing brand consistency.

These inefficiencies were not just causing financial strain but also eroding the company's brand reputation. Timely product launches were hampered, and brand consistency suffered due to a lack of control over artwork versions.

The Transformation with ManageArtworks

The implementation of ManageArtworks marked a turning point for the company. ManageArtworks’ comprehensive suite of solutions addressed all aspects of the packaging artwork lifecycle, improving efficiency and accuracy. Let's delve deeper into the key areas of transformation:

With ManageArtworks' Copy Manager, they streamlined the creation and management of their pack copies, pushing them to achieve accuracy and consistency across all product lines. The solution not only helped them centralize content but also made it easy for different departments to collaborate, leading to a smooth and quick approval process. As they dealt with multilingual packaging, the system's capability to have translations checked by involving external translation agencies also made it easy to abide by regulations and eased their approval process.

Furthermore, the cumbersome email-based approval process was replaced with an automated workflow system. This not only expedited approvals but also provided clear visibility into the progress of each artwork at every stage. Stakeholders could easily track approvals and identify any bottlenecks, ensuring timely product launches.

ManageArtworks equipped them with advanced proofing tools as well. These tools facilitated precise and efficient reviews of packaging artworks. Features like side-by-side comparisons, detailed annotations, and streamlined collaboration allowed for swift and accurate feedback, reducing the number of revision cycles. Having said that, ManageArtworks’ DAM served as a version-controlled repository to store all approved artworks along with all other assets, making it easy for users to search and retrieve files in a jiffy.

The Result: Enhanced ROI

By implementing ManageArtworks, the CPG company was able to achieve a significant boost in ROI. The impact of ManageArtworks went beyond just eliminating errors and delays. The enhanced efficiency in the packaging artwork process allowed the company to reduce errors, streamline approvals, respond faster to market trends and adapt packaging designs more quickly.